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How to Get Your Website Traffic to Convert
Are you getting website traffic but your conversions aren't improving? Have you re-done your website, put up more content, and still not seeing enough improvement in conversions? It's great to see lots of traffic coming into your website; this is usually an indicator your marketing efforts are working efficiently. Having traffic to your site is one thing, but the primary end goal in bringing traffic to the site is to convert this traffic into a paying customer. If you're receiving sufficient traffic but aren't seeing the same positive results in conversions, there can be s... Read More...


Why Your Business Should Focus On Content
Despite the growth we've seen of digital marketing tools over the years and the variety that now exists, content still remains at the heart of marketing strategies. Content is essential to your marketing strategy in ways you may have not even considered. We're here to discuss why business owners shouldn't look past the effectiveness of quality content as a key component of their marketing strategy - and by quality we mean not pushing out content for the sake of it, but focusing on quality. Content can be as simple as writing a blog or newsletter. The subject can be anything ... Read More...


Email marketing tips: ideas for campaigns you can send right now (and in future)
In these uncertain times it's important your clients hear directly from you about how your business is operating and what you are doing to adapt. We've put together a series of ideas for potential email campaigns you can try, from providing clients essential information about your business to potential opportunities to create new leads and build sales during a downtime. You should let people know the following details Opening hours Where you are working  How clients can work with you (e.g. online consultations instead of face-to-face) It also doesn't hur... Read More...
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