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How Google's New Changes Will Affect Your Website
You may not have noticed it yet but Google has recently been rolling out an algorithm update called BERT. The reason you should care about BERT is that Google has said that it will affect 1 in 10 Google search enquiries. That means there's a good chance that it will affect your website. BERT is an acronym for Bidirectional Encoder Representations from Transformers which in simple language means that Google has adjusted their algorithm to understand natural language queries better in order to give users more relevant results when doing a Google search. Google will now take into a... Read More...


Is Your Website Up To Speed?
The first impression a visitor gets from visiting your website is how long it takes to load. In fact, if it takes too long, more than 3-5 seconds, you can expect up to a 40% bounce rate! That's a lot of potential visitors that will never even look at your website. A slow website loading speed WILL impact how many visitors and calls your business gets from your website. Are your website images next-gen? People love to see what your product or service is about, and great images make for a visually appealing website. The downside is that image size, format, and number of images wit... Read More...


Tip: Stand out - Review your home page and overall website design
As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or products against one another - and often for common products or services, it is sometimes just the website... Read More...

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