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Building Your 2021 Marketing Strategy
With the trials and tribulations of last year, it's understandable if you or your team didn't have the time to think about 2021's marketing strategy. With the new year in full swing, now's a great opportunity to brainstorm and consider any changes you might need to make. While you don't have to change your entire strategy, especially if what you're doing is helping you meet your goals, it can help to have a fresh look at certain aspects of your approach to see how you can grow your business even further. With this in mind, we've compiled a list of tips to h... Read More...


Google Workspace Replaces G-Suite
Coming June 1st, 2021, Google is rolling out some changes to what you currently know as G-Suite. Google Workspace is a large rebrand and redesign for the current suite of office tools and applications within G-Suite. These changes involve improving the ways we "create, communicate and collaborate" with others, whether we're working from home or the office. The streamlining of online processes are aimed at improving the overall user experience and providing more tailored options for a greater variety of businesses. The original apps we've all come to love will be furt... Read More...


Measuring the ROI of database marketing
Database marketing is a simple and cost effective tool designed to help businesses meet their objectives while managing their time with ease. Businesses can test various techniques and learn from their data, effectively nurturing leads, boosting sales and generating revenue. The information provided through your database marketing software is all measurable data; all data that can help you make informed decisions about the future of your marketing and whether or not you're reaching your established goals. Most small businesses have limited time to spend on reporting, so keeping al... Read More...
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