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Everything you need to know about bounce rates
If you are looking at your Google Analytics (and if you are not, then you definitely should be) you will see in your Audience Overview a figure - a percentage identified as "Bounce Rate." What is bounce rate? The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page." Basically a user comes to your website, lands on a page and then leaves your website from that same page without clicking on anything else. Your bounce rate shows you the percentage of your visitors who "bou... Read More...

Be very aware of clever dodgy emails
What exactly is spear phishing? Spear phishing is defined as "the fraudulent practice of sending emails ostensibly from a known or trusted sender in order to induce targeted individuals to reveal confidential information." It is a form of targeted online attack with the aim of stealing your sensitive information including account passwords or financial details. The attacker uses social engineering: they manipulate you by imitating someone or something you know, from a friend to a business whose services you use. They may create a whole replica of a website or si... Read More...

How your business will benefit from having a blog
We all start off with the best intentions when it comes to having a business blog. We will commit to updating it regularly, posting interesting content, but soon life happens and the blog is left behind. We understand that it can be tough to make the time to keep your blog updated, especially while running a small business. But having a blog, and keeping it updated is an essential part of the online marketing strategy of your business, and here's why... Blogs can increase your website traffic by: Producing high quality, interesting and relevant content for your target ma... Read More...


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