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Heatmaps to record website viewers actions
Bloomtools is working with HotJar to help website owners know exactly how their site visitors are interacting with their websites. It is just another way you can take away the guessing game on what people actually do on your website. HotJar also helps you figure out which changes you need to make to get more conversions and people taking action on your website. With HotJar you can: Get an overview of Heatmaps of how visitors interact with your website (what common areas they click on, where they scroll) to find out what areas you need to fix, move, or enhance to get better re... Read More...


Tip: Google's Indexing - Improve your rankings by checking your on-page factors
Google reviews your website via a Google Bot, a computerised engine that runs over the code of your website to find out what the website is about. In order for Google to rank you for the key words and phrases you need to make sure these are strategically placed throughout your website. The first step is to write a list of common words and phrases that a potential client will type in when looking for your business, as well as your products or services. Test some of these words in Google search to see what Google suggests when you start typing a keyword in. Write up a list of co... Read More...


How your business will benefit from having a blog
We all start off with the best intentions when it comes to having a business blog. We will commit to updating it regularly, posting interesting content, but soon life happens and the blog is left behind. We understand that it can be tough to make the time to keep your blog updated, especially while running a small business. But having a blog, and keeping it updated is an essential part of the online marketing strategy of your business, and here's why... Blogs can increase your website traffic by: Producing high quality, interesting and relevant content for your target ma... Read More...

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