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Why is link building important for SEO?
In the early days of the internet, getting your website found in a search was easy. All you had to do was have as many links back to your website as possible (unsurprisingly, these were called backlinks). As the internet grew, Google evolved and refined its algorithm to prevent people from taking advantage of backlinks by acquiring many irrelevant links to improve their website's presence in the search results. The role of Google is to deliver results that are highly relevant - quality websites over quantity. It's for this reason that backlinks are no longer given so much importan... Read More...


Do You Really Need A Marketing Plan?
What's your business marketing plan for 2020? As the common saying goes, if you fail to plan, you plan to fail. While this is still true, you don't need to spend hours compiling an elaborate 20-page marketing document. Instead, all you need is some research and analysis to put together a simple 2-page document that will give you the key elements to work on. All your plan needs to include is what needs to be done, by who, and when. Having an online presence and getting found in searches is still critical to most businesses, whether they are micro, small, medium, or large in siz... Read More...


Improving Your Email Marketing Game
Email campaigns can be a very effective marketing strategy... when done correctly. Bloomtools have put together a list of useful tips to help you improve your email marketing game:   What's the subject? The first thing to consider is the subject line. Your email should grab the attention of the recipient and make them want to read it. The subject line is the 'headline'. It should be concise and succinct. After the subject line, the next most important words is the pre-header text (the summary that follows the subject line). Give a short compelling teaser abou... Read More...
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