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Email Marketing: The results outweigh the myths
There are a few classic misconceptions when it comes to e-mail marketing. Business owners often shy away from sending out promotional emails, for fear that their clients are already bombarded and won't read anything else. In fact, there is a lot of research that shows that a company which touches base with its clients at least once every 90 days strengthens their business relationship and increases their sales. Here are the three common myths of email marketing, why they should be debunked for good. MYTH #1: 'THERE'S TOO MUCH JUNK IN MY CLIENT'S INBOX... Read More...


Proprietary vs Wordpress Open Source?
We often get asked should we go with Bloomtools platform or Wordpress? Now I don't want to put any platform down, as every platform has their positives and negatives.  And I will give you feedback from our clients (that were with WordPress before coming on board with us).  But before I do, I really want to stress the other important factors you need to make decisions about first, before you even consider questioning what platform you choose -  as they are more important. There are four key decision points you need to make: The first decision you need to... Read More...


Congratulations James Greig
Congratulations to James Greig, who won the Digital Disrupter and TrailBlazer award at the Young Entrepreneur Awards on Friday night. All of the finalists and winners were all outstanding.  It was great to see how so many young people believe in themselves and what they do, to create, build, and conquer some very competitive markets.   James started out building the Bloomtools business, then in 2008 Bloomtools invested in starting up IVvy with Lauren Hall.  James and Lauren and their ever-growing team have built IVvy to being an international success, wit... Read More...

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