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Localised SEO: Get your local business ranking higher
Over the last few years, 97% of consumers searched for a local business, service, or product online. As a result, local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Bloomtools have put together some top tips to help improve the ranking of your business in local searches.   Google My Business Essential #1: As almost everyone uses Google to search for these businesses, it's important to have a Google My Business listing setup for your company (especially now since Google+ is all but dead). It is essential t... Read More...


Tip: Competition - Review what they are up to
The internet has levelled the playing field for so many businesses now that a small company can compete with bigger companies. But it also makes it easy to see what your competitors are doing, and this is something you should review at least every six months. What can you find out? List your competitors: Write a list of who you feel are your major competitors Put into Google search box some of the keywords and phrases you want to be found on + your location. For each write up a list of competitors that are showing up for these searches. For t... Read More...


The importance of URL redirects
Broken links are a hindrance for users and search engines, which can negatively effect your website's domain authority (and the user experience of your site in general). However, there is a reasonably quick and easy solution: the URL redirect. What exactly is a URL redirect? URL redirects are a way of redirecting visitors from a certain URL to a different one. This is primarily used to tell Search Engines what the new name of a page is so you don't lose your position in the search engines for an already well-ranked page. For example, say you have an old page c... Read More...

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