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The value of video content for your website
90% of people say video helps them make buying decisions and 64% said that seeing a video makes them more likely to buy a product or service, according to Forbes? As the internet changes, businesses must evolve with the times or die out. The Digital Marketing Institute writes: "In an impersonal digital world, we're craving connection and personality. We want to see and hear people in a real-life context - it's meaningful" (source). William Craig of Forbes writes: "Video does what text doesn't. It creates an immediate, real and authentic route of intera... Read More...


Tip: Google My Business - Check your listing, add more photos
Google My Business (GMB) allows you to list your business and website on Google to not only appear on their maps, but also up the top of the page when someone does a local search (i.e. includes a location in their search e.g. Air Conditioning Servicing Brisbane). As this listing is at the top of the page in a search result (and also free), this is one of the most important areas you should want your business to appear. Google likes to show businesses that are up to date and reviewed highly by their clients. For this month, we are going to focus on keeping your GMB listing up to date ... Read More...


Getting Google Reviews For Your Business
Getting Google Reviews For Your Business Reviews in any format are an essential part of a business, however directing your reviews to the Google platform can not only increase client confidence, it can also increase your Google ranking.  Where do Google Reviews Appear? Google Search results on a desktop will appear with the search results as a list on the left hand side of your screen, with the Google My Business result for that business on the right. On mobile your search will return the business website at the top (provided it exists) and then show the Google My Bu... Read More...

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