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| Google My Business Optimisation Tips | |
| Owning 92% of search engine market share, Google is without a doubt the powerhouse of the internet search industry. One key component of search engines in 2020 is how it influences purchase behaviour. In the last year, 33% of people used the internet to find a local business daily and 16% multiple times a week. When potential buyers are searching for services or products like your own, you want to make sure you're being seen. One way to do this is to optimise your Google My Business profile. Google My Business is an easy-to-use tool for businesses to manage their online presence on ... | Read More... |
| How Organic and Paid Search Work Together | |
| If you've got a digital marketing strategy in place, it's likely you're engaged in organic search engine optimisation (SEO) or paid search (PPC) - for some of you, maybe even both! With over 3.5 billion searches conducted per day, that's a lot of traffic going places on the internet. If you're not already diversifying your search strategy, you're missing out. Applying an integrated SEO and PPC strategy has a multitude of benefits you can take advantage of. Both SEO and PPC strategies have similar objectives which means when leveraged together, you can maximise yo... | Read More... |
| 5 Hot Tips For Improving Your Content | |
| We're here today to give you tips that you can do at home to take your content to the next level. Although digital marketing has grown exponentially over the years, content still remains one of the most important aspects of a strategy. One piece of content can be used in multiple ways, leveraging greater overall results. With one website blog, you can also create a social media teaser, Google My Business listing teaser and send a teaser through an email campaign - all of which increases website engagement, traffic, SEO and provides additional value to your clients. By simply creating ... | Read More... |
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